Straw is a humble, young and ticking brand – we learn as we grow, striving to create and curate ethically made products that take you on an incredible journey of modern design and beautiful craftsmanship. Our fashion and home accessories are chic, disruptive and purposeful for spirited and enterprising women, who emphasise individuality. She has a sense of value, is grounded, yet lives life on her own terms wherein the choices she makes both feel good and do good.
“A thriving brand with a chic and disruptive product mix and a positive shopping experience, forging a connection between people, product and a purpose.”
Extremely passionate about design and fine craftsmanship - inspired by varied cultures, beatiful stories and creative people, Sonam co-founded Straw in 2019. Raised in Mumbai, India, she received her jewellery education at the Gemmological Institute of America, California and began her fifteen year career as a fine jewellery designer, and now a consultant to jewellery brands nationally and internationally. She brings her extensive creative experience and industry relationships to Straw.